Why Create a Corporate Style Guide?

and what is the role of your corporate style guide

The whole point of a corporate style guide is to lay down in plain English how your brand should be communicated in all points of marketing contact from artwork to written communications. This can be down to logo guide lines, acceptable colour combinations when designing adverting artwork or the specific corporate fonts, punctuation and tone to use when writing communications.

This is a document you can present to any other agency or employee to empower them to understand what defines your company and/or brand within the market place. Having this corporate style guide helps create your brand identity and provide consistency in your business or company messaging to help nurture and grow your brand and/or business.